Watching Commercials with a Critical Eye

Have you ever wondered how advertisers try to target specific audiences?

Well, grade 5 students have spent the last few weeks looking at this topic. Students uncovered a variety of common techniques used in advertisements.

Some of these include:

• A celebrity 
• An appeal to emotion 
• A cute mascot Exciting or memorable music
• An association A catchy slogan Facts and statistics 
• Humor 

Watch below as Karin, Irene, and Imani dissect a commercial and teach viewers how to view a commercial with a critical idea.

As a next step, students are working in groups to create an advertising campaign for a fictitious shampoo.

Students will:

• Create a message for their advertising campaign 
• Decide on a target audience 
• Conduct market research to refine their message and campaign 
• Create a product name and logo 
• Create a billboard
• Create a TV commercial with a jingle 

Would you like to be a part of this exciting process? Well, you're in luck. We are looking for volunteers to help with market research!