Tuesday, 8 March 2016

Watching Commercials with a Critical Eye

Have you ever wondered how advertisers try to target specific audiences?

Well, grade 5 students have spent the last few weeks looking at this topic. Students uncovered a variety of common techniques used in advertisements.

Some of these include:
  • A celebrity 
  • An appeal to emotion 
  • A cute mascot Exciting or memorable music
  • An association A catchy slogan Facts and statistics 
  • Humor 
Watch below as Karin, Irene, and Imani dissect a commercial and teach viewers how to view a commercial with a critical idea.

As a next step, students are working in groups to create an advertising campaign for a fictitious shampoo.

Students will:
  • Create a message for their advertising campaign 
  • Decide on a target audience 
  • Conduct market research to refine their message and campaign 
  • Create a product name and logo 
  • Create a billboard
  • Create a TV commercial with a jingle 

Would you like to be a part of this exciting process? Well, you're in luck. We are looking for volunteers to help with market research!

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