Friday, 12 May 2017

Media and Advertisement - Analyzing Techniques

Grade 5 have entered into a new month and a final unit! We are amazed how the time passed. Over the coming weeks, students will be inquiring into their new central idea:  people can create or manipulate messages to target specific audience.  Students displayed great interest and excitement to observe and analyze printed and video advertisements during the first and second week.

Unit of Inquiry 6 - How We Express Ourselves (Media and Advertisement)

Central Idea:  People can create or manipulate messages to target specific audience.

Getting Started Activities

The gallery walk activity hooked the students' interest into the unit. With their art analyst thinking caps on, each student viewed each printed advertisement in detail and wrote a response to what was seen, thought, felt and wondered. 

Line of Inquiry #1:  How images, text and sounds and used to influence behaviour of target audiences.

Learning Intention:  To identify and describe multiple techniques used in advertising or commercials.

During the second week of the unit, students learned about various techniques used in advertisements. Groups then collaborated to apply what they learned to analyze and identify multiple techniques used in a printed advertisement; each group successfully identified three or more techniques within the print and described how each technique was used. 

This led students to wonder:

"How do video commercials advertisements use these techniques?"

After getting a better understanding of how techniques are used, each student commenced to explore a variety of video commercials and focus on one to analyze. Students first used Google Docs to note the techniques they observed to help organize their work. With confidence in their understanding of techniques, they began using iMovie. iMovie can be used to upload their chosen video commercial to insert text to label when a technique is used.

Videos Coming Soon!

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